Multimedia Development Team
The role of the producer in a multimedia production is to define,
coordinate, and facilitate the "production" of the multimedia project.
Some of the tasks performed by the producer are
The producer does not necessarily need to be an expert in the authoring
process, but he or she does need to have a relatively high level of understanding
of the capabilities and limitations of the technology. In the discussions
with the client, this knowledge will; help him or herto define what is
feasible and what is not.
defining the scope of the project
negotiating with the client
securing financial resources, equipment, and facilities
coordinating the development team.
In summary, the producer is the overall coordinator and facilitator
of the multimedia project.
Content Specialist (s)
The content specialist is the member of the production team who
is responsible for performing all necessary research concerning the content
of the proposed application. Program content can defined as the specific
information, data, graphics, or facts to be presented through the multimedia
application. The content specialist provides program content for the multimedia
In educational or corporate training multimedia applications, the develompent
team must ibclude a specialist who can take the information provided by
the content specialists and decide how to present this information using
the best available educational strategies and practices.
The instructional designer is also responsible for determining
how the information is to presented in order to appeal to a variety of
learning styles. Depending on the instructional level and edge of the target
audience, the instructional designer must alse adjust the information according
to the audience profile and audience needs. Another responsibility is the
develompent of strategies to assess the learning of the users.
A multimedia production is very much like a movie, a commercial, or a documentary
video in that ascript is needed to present the topic of the production
sequentially. But in a script development, there is a significant difference
between the production of a video or film production and the production
of an interactive multimedia production.
Video and film scripts present a linear sequence of events. In multimedia
production, the medium has the capability of presenting events in a nonlinear
fashion by branching in different directions and establishing lingkages
between different section or components of the program.
The script writer of a multimedia production needs to be able to visualize
this almost three-dimensional environment and on occasion to visualize
the use and integration of virtual reality into the program.
Multimedia Architect (Program
The multimedia architect is the team member responsible for integrating
all the multimedia building blocks (graphics, text, audio, music, video,
photos, and animation) by using an authoring language. (An authoring language
is software used to integrate all the multimedia elements into a comprehensive
The multimedia architect oversees the work of other team members, such
as the graphic artists, audio specialist, musicians, video specialist,
and computer programmers.
The multimedia architect doesn't need to be an expert in the crafts
of the other team members, but he or she must have a basic understanding
of the capabilities of the software the team members use. The multimedia
architect also advises team members about the file formats and the resolution
Computer Graphic Artist
The computer graphic artist is responsible for the graphic elements
of the program - such as backgrounds, buttons, photo collages - and the
manipulation and editing of pictures, 3-D objects, logos, animation, renderings,
and the like. This team member works very closely with the multimedia architect
in the composition of screens, making sure that colors are harmonious and
that screens are not crowded.
When developing aan interactive application where graphic elements when
selected and clicked link with other screens or objects, the computer graphic
artist needs to develop the object separately from the background but in
harmony and balance with the rest of the screen components.
Audio and Video Specialist
The audio and video specialists are needed when the multimedia presentation
includes intensive use of narration and digitized video. The audio specialist
is responsible for
The video specialist is responsible for video capturing, editing,
and digitizing. This individual is responsible for taking pictures, scanning
pictures or slides, and editing.
recording and editing narration
selecting, recording, or editing sound effects, and
recording and editing music. (Music composition and performance are the
responsibilities of the musician(s).)
The task of the computer programmer in a multimedia development team is
the programming of code lines, or scripts, in the authoring language. These
scripts are used to code and develop special functions or capabilities
might be generating random numbers, determining size and shape of video
windows, controlling peripherals, calling other computer software to execute
a specific function and display a result, and others.
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